So in Part One I explained why I began to blog and said why I continue to do so was a story for another day.  Fortunately, a bunch of you took the pregnant hint and requested Part Two of the story. 

For a change I will lay out the answer in top 10 list format: 

1. Because of the comments, feedback, interaction and encouragement I get from you – it’s the two way communication that distinguishes blogging from traditional publishing or broadcasting for me.  See one of my earlier posts, The Two Way Pipe  (Oct 2006).
2. Because I continue to learn new things about social media and the value of interaction as well as what interests the readers of this blog and what interests me enough to motivate me to write.
3. Because taking the first step to open up and describe what I am interested in (my family, my job, the transition from print to digital, technology, books, music, etc.), helps to build a bridge to others both online and off and encourages others to reciprocate in kind.
4. Because I now run a big company, and this blog as well as other social media such as Facebook and Twitter creates a greater sense of access and immediacy for the 52,000 individuals who work for Thomson Reuters.
5. Because this blog provides journalists who plan to write about me a set of background materials that explain what I am about in my own words, thereby creating a base upon which a live interview can expand upon and, in theory, develop themes in greater detail.
6. Because sometimes those journalists and others misstate my position on some matter and this blog allows me to set out my position in my own words to live on as part of the electronic record that follows us all.
7. Because this blog functions as an old fashioned diary, but one because it is open to all, records what I hope is more meaningful than the average Twitter feed (“Stuck in Narita airport again and nothing but gooey sweet green candies to buy for the kids.”)
8. Because writing things down helps me clarify and order my thinking.
9. Because lecturing people on the things I write about seems pompous and self important to me, but laying them out in cyberspace and allowing anyone who wants to read them do so; read half, stop in mid-sentence or read the whole thing – this seems consensual and OK to me.
10. And the Number One reason I blog – ‘cause I just feel like it from time to time.